About Us

We are your Finance Department.

Growing companies need strategic financial leadership, but typical bookkeepers can't provide it and full-time CFOs are too expensive. We solve that.

Our Story

We started like many accounting firms: doing taxes and month-end close. But our clients kept asking questions a P&L can't answer — “Can I afford to hire two more engineers?” “How long is my runway?”

Traditional accounting was broken — entirely backwards-looking. We rebuilt our firm from scratch to be a tech-enabled, forward-looking fractional finance department.

2015

The Idea

Frustrated by backwards-looking accounting, we set out to build a finance team that looks forwards.

2018

Going Fractional

Pivoted to a fully fractional model — CFO-level strategy at a fraction of the cost.

2021

Tech Stack Integration

Standardized on Xero & QBO with automated pipelines that eliminated manual data entry.

Today

150+ Companies Scale

The hidden finance department behind some of the fastest-growing companies in the GTA.

How We Operate

Forward-Looking Strategy

We don't just report on what happened last month. We tell you what you need to do next month.

Tech-First Automation

If a machine can do it, a human shouldn't. We automate the busywork so we can focus on strategy.

Fierce Compliance

We keep you compliant with CRA, PIPEDA, and all regulatory bodies. No surprises. No audits.

Radical Transparency

You will always have real-time access to your numbers. No gatekeeping. No hiding behind jargon.

Meet the Team

CPAs, data analysts, and tech nerds passionate about helping businesses grow.

Sarah Jenkins

Sarah Jenkins

Managing Partner, CFO

Former VP Finance at a Series C SaaS company. Expert in cash flow forecasting and capital raising.

Marcus Thorne

Marcus Thorne

Director of Accounting

CPA with 10 years experience in public accounting. Master of tax strategy and compliance.

Elena Rivers

Elena Rivers

Fractional Controller

Specializes in restructuring messy ledgers and building bulletproof financial controls.

David Chen

David Chen

Tech Stack Architect

Maps APIs between Xero, Stripe, Shopify, and your custom apps so data flows seamlessly.

Want to work with us?

Book a free discovery call and see if we're the right fit for your business.